By utilizing a warm color palette (light creams, gold, and forest greens), the site immediately communicates luxury and southern hospitality the moment a user lands on the homepage. The Bathhouse and Salon & Spa amenities have been elevated from just descriptions to elegant experiences. These sections include rich visuals to allow the property’s unique offerings to stand out as focal points of the hotel. The simplified navigation led to a direct increase in booking inquiries, and reducing the text to image ratio increases user retention with eye catching anchor points for users to find what they want or to discover something new.